So, I’ve done a lot of thinking pertaining to the jewelry that I make and sell. Trying to decide between, what I like and what I love. What makes me happy and what’s just there to fill my shop.
Every jewelry designer or artist for that matter, makes a decision regarding their medium of choice to then hone and make their signature. Right now I lack that. I’m kinda all over the place. My problem is, I like too many things. I have to teach myself that just because I like it, does not mean it needs to be in my store. My brain simply cannot focus on any one thing, I’ve tried. For the sake of my business I have to start thinking in one direction and one direction/style that will be what my primary image will be.
My store evolution hopefully will be complete by Summer 07. By that point, I will have gotten rid of anything that no longer fits my direction and I will be a more focused designer. I still love my resin pendants so they’re staying since from start to finish, it’s all me. I will however be moving on to selling items that are handmade from start to finish down to the ear wires. I make everything by hand but some components are not unique to only me. I love sterling silver and that will be my primary medium. There are still about a grand more of tools that I’ll need to buy in order to help make my signature pieces, but for me to stay focused, that’s what I’ll have to do.
My decision to go forward was after a talk with an artist from a very large wholesale company that caters to true artists. After she went to every page on my site, the same questions popped up, and unfortunately I do not make all of my findings (brass stampings, filigree, etc). My pretty brass stampings may be awesome to me but they’re too mass produced. I didn’t realize how "unartist like" that I was. Made me look at what I was doing to my brand since I am going LLC soon. The conversation left this weird feeling in my stomach, like I was so far off, I lost the whole reason of even creating jewelry. She liked the handmade fine silver pieces, but she said there simply was not enough to say this is your signature. I totally have to agree. I like what I make, but I love anything that has to do with torch-work even more. When I start soldering, I’m in heaven.
I’ll still sneak in some brass filigree every now and then for my rings, but eventually I’ll be an all silver site with everything hand made, no more stampings.
I made this ring today and I have to say it came out great.
I’ll have to start making my rings adjustable, so this is my next task. I just cannot stand it when I see adjustable rings for sale and the artist is using silver plated adjustable bands which can be found anywhere in bulk for .35 cents per ring.(I’ve been tempted, lol) Silver plating won’t last on a ring band because of the constant contact your hand will have with objects, yet you see them all over the place. I want my customers to be happy with what they buy from me without worrying whether the silver will come off . I also plan on working with smooth gemstones and setting them in bezels so I’ll offer rock rings by Summer as well.
My resolution is to stay focused on my branding and signature and to not deviate from that in any way. To be more committed to creating new and unique items and to get a few more wholesale accounts.;-)